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Examining sites, analyzing the visits that come to them and obtaining complete reports about any site is one of the most important things that help anyone develop their site and prepare successful strategies to improve the appearance of this site and thus increase your profits. Also, checking sites also contributes to knowing the problems in them and thus working to solve these problems To top your site in search engines, and in this article, God willing, we talk in detail about one of the most powerful website analysis tools and statistics provided by Google, which is Google Analytics, which Wikipedia described as the assistant for website owners and entrepreneurs.
What is Google Analytics?
Google Analytics Tool is one of the free services provided by Google to create powerful analyzes and provide detailed reports about any site, which includes knowing the style of any site and analyzing its upcoming visits, and through this tool you can know the sources from which the visits to your site come, whether search engines or communication sites And many important information for any website owner.
Why is Google Analytics important to use?
As long as you use a site, you must make this tool an essential thing in your business because through it you can learn about all of the following:
- The number of visits to your site.
- Analysis of visits and its breakdown by regular and first-time visitors to the site.
- Knowing where most of your traffic comes from.
- Find out which devices your site traffic comes from.
- Knowing the average length of time a visitor spends on the site.
- Show the keywords that are on top of the search results
- Knowing the source of your traffic, whether it is from the search engine, social media, or ads.
- Knowing the most attractive topics and pages on your site.
- Find out ways to improve your website speed.
- Knowing the best successful marketing methods that can be adopted on your site.
Of course, all of these things, if you use them intelligently, you will be able to prepare effective strategies to improve your site to become the best among the competing sites, and you will also be able to create advertising campaigns for your site with correct targeting to reach the best result, in addition to this, it enables you to know the obstacles that do not make your site the top research results.
How to install Google Analytics:
After we explained what the Google Analytics tool is and the reason why we use this tool as site owners, the method for installing it on your site remains, and here is the method in detail: The
first thing you must have an account on Google to be able to use the tool and if you do not have an account you can create it through this link Here I point out that this account must be very secure and yours only so that no one can use the tool but you, the second thing is to go to the main page of the Google Analytics tool through this link, and it will appear to you as follows: You choose start for free:
After that, you will be directed to another Google Analytics page through which you will create your own account, on the next page you will click on Start Measurement to go to create an account and for reference, you can manage up to 50 sites on the same Google Analytics account:
There are 3 steps to create an account with the tool, and the first step is your account details, which are required to write the account name as shown in the following image:
The second step is to determine the purpose of the tool or specify the thing that you want to measure. Of course we are talking about the website and therefore you will choose the first option, which is the web:
We now move to the third step, which is preparing the site, in which you need to enter the details of your site from its name, its link, the site category or its jurisdiction, and finally the main country targeted by the site and as you can see, the data has been applied to the marketer’s website:
After completing all the previous steps, you will find that your account is working and you will find main lists bearing the names of all the services that we said that this tool offers you and this is evident in the following picture:
It remains now to obtain the tracking code to enable the tool to scan your site and to obtain this code, you only need to go to the tracking information and then choose the tracking code ID and so on, you will get the tracking code and the code that must be placed on your site:
* Adding the code in Blogger blogs:
Dealing with Blogger is very simple because Blogger basically adopts the Google Analytics tool by default in the system and therefore the installation is very easy, you just go to the settings and then other settings and finally you put your ID as shown in the following picture:
* Adding the code in WordPress: As
for adding the code in WordPress, the method is different from Blogger, in WordPress you will go to Plugins and search for Insert Headers and Footers and install it:
After that, you will go to the settings and then choose the name of the extension as shown in the image:
After that, you will see a page with two fields, one named Scripts in Header and the other named Scripts in Footer. You will copy the tracking code that you got into the second field:
– All that has been explained now of the installation methods for blogs As for online stores created on platforms such as Shopify, all you have to do is go to your store settings and paste the tracking code in the location specified for it as shown in the image:
– If your blog was created on the Tumblr platform, you will go to your blog, click the Edit Attribute button at the top right of your blog and then enter the ID code that you got from Google Analytics:
As you have seen with me, installing the Google Analytics tool differs according to the platform you use, as the blogger platform and the WordPress platform are different from e-commerce platforms and so on, and so if you encounter a problem with the explanation, it is sufficient to look for how to install on your platform.
How to set goals on Google Analytics:
Now that you have added the tracking code in your website, you will need to do a very simple thing in your profile on Google Analytics, and this thing is goals, and what goals here mean is that you tell Google Analytics that if something happens on your site.
For example, if you set a form to place the e-mail for the site’s visitors in order to send notifications to them when new topics are published on the site, then a thank you letter should be sent to them for their participation in the site or, for example, if you have an online store, you must place a thank you message for visitors when they buy your products and so on, All this and more can be done with the goals menu in Google Analytics.
To implement what was explained, it suffices to go to your Google Analytics account, go to the administrator settings, and choose goals as follows:
After choosing goals, a page will pop up for you in the following form, in which you click on a new goal to set the goal that you want to apply on the site:
After clicking on a new goal, the following page will appear for you, in which you will select the custom option that can be applied to your website, whether this goal is related to revenue, inquiries or interaction, and then you click on continue:
For example, I chose to contact us, after that a page will appear asking you to name your goal something that you will keep remembering, so I will leave it. Call us, and in the type field you will put the mark on the “destination” as shown in the picture and then press Continue:
After we finished the goal setting and goal description phases, we move now to the goal details stage, and on the goal details page you will find that the tool asks you for the web page URL related to the goal that you have chosen, and then you will switch the value and enter a specific dollar value if possible for this conversion if you want Giving the visitor a gift, for example, this is optional, but it is sufficient to thank him only, it is not required to give money, and after completing all the previous steps, you click on Create a goal to complete the preparation:
After that, you will find that the goal that you have set is now in the list of goals and you can turn it off or activate it at any time, and you can modify everything that you put in it:
And for reference, you can create up to 20 different goals on your site. It is also worth noting that this type of message has a very positive impact on the site’s visitors or your customers.
How to set up site search on Google Analytics:
Another thing that you can do quickly on your site that will provide you with valuable data in the future is Site Search, or what is known as site search, such as on the marketer’s site:
Setting up site search allows you to clearly identify the extent to which users benefit from the search function on your site, it also enables you to know the search terms they entered, and the effectiveness of search results on your site, and it also allows Google Analytics to track searches on your site.
To set up the site search, you will go to the main page of your Google Analytics account, then the administrator settings again, then go to the profile settings as follows:
After opening the profile settings, you will find the ID of your account and the site that you added. Here, as we previously added, the marketer’s website is now visible:
What we care about is that you drag the page down to find at the end the site search settings that you will activate, after that a box will appear for you asking you to enter the search query parameter, which is usually a letter only such as q or s
This varies from site to site, and you can learn more about the search query parameter through this link :
Since we are applying to the marketer’s site, his search parameter is q, so we will type that and click save:
Thus, Google Analytics will allow you to track any searches performed on your site so that you can know more about what your visitors are searching for on specific pages, and thus you can get more information through the tool.
How to add a new property to your Google Analytics account:
As mentioned previously, you can add up to 50 websites on the same account in Google Analytics, and to add a new site, you will go to the administrator settings and click on Create a site as shown in the picture:
After that, you will go through all the stages that we explained at the beginning of the article when adding the site, indicating that you can create a new account as well by clicking Create an Account and you will go through all the stages that were mentioned previously:
How to view Google Analytics data:
Now that we have explained everything related to the tool from registering an account, linking it to the site, creating goals and preparing the site’s search, the tool will be left for 24 hours to start collecting the site’s data and displaying it to you, and this is after adding the tracking code on the site of course, and once you start getting the data you can get to know Your site’s traffic automatically every time you log into Google Analytics:
Of course, if you have more than one site, you only have to choose the site whose traffic you want to follow and so you will find all the data and services provided by the tool, and as we said, you can add up to 50 sites and thus get 50 different reports for each site.
One of the advantages of this tool is that all reports are recorded in it. You can refer to previous reports on the site by specifying the date on which you want to know the report and you will find all the data present:
Also, through the indicator on the tool, which indicates the status of the site, you can stop on any part of it and you will notice the date appearing automatically:
What are the types of Google Analytics reports?
There are a different set of reports that this tool displays regarding your site. The following are the types of these reports and the importance of each of them:
1. Audience reports
This type refers to “audience reports”, which tell you everything you want to know about your visitors, where you will find detailed reports about The age and gender of the visitors, what are their interests, what is their geographical location, what is their language, and how many times they visited the site, and this type of reports is inclusive of the type of device from which the visitor entered the site, whether a phone or a computer, with specifying its type as well.
2. Acquisition reports
The second type of report is “acquisition reports”, which enables you to know the source of the visitor’s access to your site, whether it is a search engine, ad campaigns, or social networking site, and so on. Of course, this is very useful for those who create ad campaigns on AdWords.
3. Behavior reports
The third type and the last type of reports is “behavior reports”, which are intended to provide complete reports on everything you want to know about the content of your site. These reports also enable you to know the words searched in the search box on your site and know the speed of the site. And its performance and the extent of its conformity to search engines, and in this type of reports a great benefit for every website owner to improve his site.
The types of traffic that Google Analytics detects:
We also said that the tool helps you know the source of visitors’ access to your site, and the benefit of knowing this is to improve your site by knowing the percentage of its appearance in search engines and by knowing the best way to advertise your site based on the visits that come to your site, and these sources from which visitors come vary to four sources We review it as follows:
1. Search engines
This is intended to display the number of users or visitors who arrived to your site through the search engine without intending to enter the site, meaning that the visitor was looking for something and your site appeared for him in the search results, and of course this is something that must be taken care of and is very important as the statistics show that the content that It ranks first in search engines, its share is 33% of clicks, while content that ranks second receives 18% of clicks, and content ranked third in search results has a share of only 12% of clicks, and for reference, we have previously covered a comprehensive guide on configuring search engines in an article We recommend that you read “The Comprehensive Guide to Leading Search Engine Results” .
And we are talking here about the number of visitors who arrived to your site through their subscription to the mailing list of your site or any way to market your site via e-mail, and for reference, we have touched a comprehensive guide on e-mail marketing entitled “The Comprehensive Guide to Marketing Professionalism Via Email” you can view it.
3. Social networking sites
This web traffic is intended to know the number of visitors who reached your site through social media pages, and to determine the site specifically, is it Facebook, Twitter, or Instagram, and so on, and this for the owner of the site can be of great use in preparing successful advertising campaigns on Different platforms.
4. Direct retinal movement
The last type of network traffic, which is the visitor’s direct entry to your site, meaning that the visitor searched the search engine, for example, on the marketer’s website and entered the site directly without an intermediary. This is what is called direct network traffic.
Google Analytics is the most powerful tool that provides tons of data for website owners to look into details, make business decisions and create promotional campaigns accordingly. Google Analytics also contains all the little details of a website and how real people interact with your website, so we recommend that you use it from now. .
If you have any question or inquiry, do not forget to put it in the comments!
Good luck to you!