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How to Create an Effective Successful Marketing Plan in 5 Steps
How to set up an effective successful marketing plan
Marketing plan: in a simple way .. it is a plan you need in order to promote and market your product, and it is mainly focused on sales and marketing, and in this article, we will learn how to prepare a successful marketing plan that enables you to market your product with a strength that qualifies you to compete with your partners in the profession.
Concept of Marketing Plan:
The marketing plan, in more detail, is a plan that studies your marketing strategies, within specific goals and a clear period of time, and the size of costs that will be needed, in addition to clearly and properly studied action steps.
You also have to make your marketing plan subject to change and amendment with the change and growth of your business, so you have to put in place a flexible marketing plan that is subject to development, and tolerates the modification at any moment as a result of the emergence of new competitors, or the rise of certain shares, or the growth of your business to take a new direction, This plan should be the focus of your attention and a clear roadmap for you that you do not ignore, in order to avoid the failure that was won by the many who neglected and ignored their marketing plans.
The marketing plan for any company is the window of success in achieving the goals for this company to carry it to its goals. There are actually three types of companies: The ones that make things happen; And those that watch things happen; And the ones who marvel at what is happening. The marketing plan should make things happen. With a well-prepared marketing plan, the company’s goal becomes to make things happen instead of wondering what is happening!
It can be said that the concept of the model marketing plan is a business plan for the company that focuses mainly on sales and marketing, but this simple definition does not reflect the importance and complexity that characterizes the marketing plan, as any marketing plan must answer the following questions: Where is the company’s location now? Where do you want to go? What is the way to get there?
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Therefore, the concept of a detailed marketing plan is a written document that defines the strategy, the marketing environment, the expected customers, and the expected competition in addition to the goals set for sales and profit for the next year, as well as detailing and clarifying the actions and procedures necessary to achieve the established marketing goals.
The importance of preparing a complete marketing plan:
You have to know that you are without marketing, no one will know about your product, and that your knowledge of the target group is one of the basics of successful marketing that you must take into account – for example – in your marketing plan, so you must draw a detailed marketing plan that deals with the most accurate and comprehensive matters. The importance of a complete and detailed marketing plan is incomparable. Marketing is just as important as the product or service your business provides.
When preparing an effective strategic marketing plan, put yourself in the shoes of your customers, to get to know the answer to the following important points:
- Do you know why they buy your products or services?
- Is the price you’re setting right?
- Do you simply reduce the price by between 20% and 30% when customers are scarce, or gradually accumulate inventory?
- Have you set any marketing or sales goals for the next 12 months or so?
Features of a successful marketing plan:
- Clarifies the target group: so that it becomes easier to find your customers the more precisely you know your target group.
- The plan should help you craft clear messages that will bear fruit effectively, so you need to know how you should address your target audience to convince them that you can fulfill their desires and needs.
- Provide focus and direction: You must know the way in which you should address your audience, whether through e-mail, electronic advertisements, or social media.
How to prepare a marketing plan:
You need to prepare an effective marketing plan to understand the market, understand its needs and the needs of your target group customers, then you have to understand how to reach the market in order to be able to reach those customers, and to help you in developing this plan. The following elements and basics that the plan is developed according to.
Prepare a Successful Marketing Model Plan in 5 Steps:
1. Details about the current status of the project:
You have to ask yourself some questions to understand the current project situation, about the methods that you need to use, the challenges that you may face, the current marketing budget, … etc.
2. What is your target market?
You must know what target group will the product be directed to, is it female or male? Children, youth, or the elderly? Or is everyone alike? Are your products of interest to students only? Or it concerns businessmen? Therefore, your understanding of the target group helps you implicitly reach them, in different advertising ways. This can be done through several methods such as asking questions to clients, online reports, statistics, conferences, knowing the audience’s trends, in order to ensure that the plan is running properly.
3. What goals do you want to achieve within the time listed in the plan?
It is easy for a company to set general goals, but it is difficult to develop smart goals. The marketing manager should look at the position of his company, and consider whether he has smart goals for: 1- Achieving sales and winning new clients. 2- Improve customer service. 3- Providing information to clients. 4- Saving time and expenses and increasing work efficiency. 5- Highlighting the trademark in the crowd of other brands.
4. What are the methods and means that will help you achieve your goals?
In order to realize the appropriate means to reach your customers and customers, you must consciously understand the target group, and if this group of young people who spend long hours on Facebook, you can create a page that helps you to advertise your products and reach your target group. Or you may have to write an article in a newspaper if your product belongs to other layers of society, or through a pop-up ad on YouTube.
5. What are the marketing costs?
Many people spend most of their money on marketing their products, then they find there is a shortage of funds to achieve the project itself, then lean on a dangerous turning point that forces them to borrow or to stop the project! Therefore, you should consciously study the project expenses, allocate part of it to marketing, do not add to it, and market wisely without exaggeration or influx. It is important to know that spending money on marketing has more priority than any other aspect of your business, as long as you invest this money wisely.
Read also: 6 steps to preparing a detailed feasibility study for a project
As mentioned earlier, the importance of preparing an effective marketing plan is such that your marketing plan keeps pace with developments, with high flexibility that enables it to rapidly change and develop according to new developments and keep up with the latest developments, so that you do not have to prepare every time a marketing plan from scratch, or to work without a marketing plan basically . So, be wise in preparing your marketing plan and consult an expert or friend.
In the end, we showed you the concept of the marketing plan and how to prepare an effective, successful marketing plan. We hope that you have benefited from this article.
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